When my sons were teenagers, we would fantasize about what we wished would move into the large, derelict property on the northeast corner of La Jolla Boulevard and Midway. Many years ago, a seafood restaurant had prospered there, but its owner, Tom Doyle, developed a brain tumor and died. Other restaurants later moved in, but none made a go of it. The boys dreamed of someone turning the building into a computer-game store; in my wildest reveries it became a movie theater (fat chance!). Instead it stood in ruins, a shameful contrast to other happy transformations taking place along the boulevard.
Last year, word spread that the owners of the Bird Rock Surf Shop were leaving their smaller quarters a block north and moving in. Over the course of months, the renovations included repairs both inside and out, nice plantings, restriping of the newly blacktopped parking lot. The shop opened for business in January, and although surfwear and boards aren’t something my gamer sons care about (and I don’t spend much time in the water either), at least the community now has a portal to be proud of.
While browsing there the other day, I was bemused to reflect that never once did I fantasize about someone opening a chocolate shop on the premises. This is odd because chocolate is the overlord of desserts in my personal gustatory pantheon; a welcome treat at any time of the day. Even more bizarrely, I failed to react when someone did open a chocolate shop within easy walking distance of my house. That would be the Chocolate Haus at 947 Turquoise Street, which opened more than a half dozen years ago. I’m not sure how long it took me to notice it, but when I finally did, I simply couldn’t believe it would succeed. The storefront was inconspicuous, the street not-so-heavily traveled, the parking not great. So I mentally wrote it off, assuming it would soon disappear.
Years passed, but with it shuttered in my mind, I ceased to pay attention to its presence in the street. Then during a Taste of North Pacific Beach a year or so ago, I was reminded that the Chocolate Haus was still very much in business. Moreover, it dawned on me that it probably had survived because the homemade bonbons crafted on the
premises are extraordinary. Among the flavors, you can find standard caramels and dark chocolates (Nirvana is the shop’s top seller) but also interesting combinations such as lavender/berry, Meyer lemon/thyme, mocha/Kahlua, cherry/balsamic. All the ice cream is homemade too, and there’s an ice cream happy hour daily from 3 to 4. I’m still pinching myself as a reminder that I’m not dreaming — and that I need to buy these goodies for me and my loved ones often.
Because my pessimism caused me to miss out on the Chocolate Haus’s treats for so long, I tried to not repeat that mistake when Everybody Luvs Chocolate opened last November on La Jolla Boulevard (across from the wonderful Bird Rock Coffee Roasters). I made a note to check it out promptly –but then the shop closed for structural modifications. Owner Rich Ehmke finally re-opened in March, and I stopped in recently to chat with him.
Rather than classic confections like those being created at the Chocolate Haus, Ehmke is offering slightly more offbeat treats that make sense when you hear the back story. He says he was at a local street fair, stuck in an endless line waiting for a freshly dipped ice cream bar, when it occurred to him that the business of satisfying peoples’ appetites for chocolate novelties was strong. Ehmke had been working in the equipment-financing business, where he says the folks he dealt with were almost always in a bad mood. When the recession struck, he decided to change careers and open a shop that took the concept of candy-coated edibles to new heights. 
Among the items that he drenches in Belgian chocolate are obvious ones like strawberries, apples, and marshmallows, but he also makes chocolate-covered Twinkies, New York-style cheesecake, pretzels, churros, pineapple pieces, Mrs. Fields’ cookies, oreos, bananas, and bacon. The crowds aren’t lined up into the street yet, but he says word of mouth is growing. Better still, in a chocolate shop, “No one’s ever mad.”


















Peppermint and other pretty sticks fill the windows, and assorted candy turtles and peanut brittles tempt visitors behind the counter. But chocolate, in all its varieties, figures most prominently in the shop. Eacobellis says it all comes from Burlingame-based chocolatier Guittard, (the best in the world in her opinion) before being transformed into Wisteria’s hand-made bonbons. 

passersby. All manner of booths were set up, but the crowd was so thick (it looked like thousands) that we gave up on trying to walk through it. 





















