My good friend, the exquisitely discerning Alberto Lau, went to Cinépolis, the new movieplex in Del Mar, yesterday and had this reaction:
I went with high expectations. I have, for a long time, thought that movie houses should offer a much higher quality experience than they do. Why not offer the highest quality visuals and sound and attract hordes of people? Why wait for declining attendance in the face of home theaters that offer very high quality images and surround sound?
Thus, when I read that Cinépolis, a Mexican chain, offered a “premium” experience, I was eager to try it out. Would it beat the deep blacks of my Pioneer Kuro plasma TV (kuro means black in Japanese)? Would the sound have the accurate timbre, deep and wide soundstage, sweetness and warmth, dynamics, and extended frequency response, from subterranean bass to shimmering highs, as my home theater?
Of course, what Cinépolis means by a premium experience includes wide, comfortable recliners and food and alcoholic drinks to order. I grant that the seats and the menu are a definite step up from the seats and the pop-corn and sodas fare of regular movie theaters. The unobstructed sightlines, a result of stadium seating, were a welcome standard.
But the Cinépolis menu is uninspired. Basically just sandwiches (paninis) and wraps. For those who like alcohol I concede that being able to drink during the movie probably enhances the experience (I am one of them but I was with someone who is very sensitive to alcohol). We ordered water.
We went to see The Help, a very good movie about race relations in Mississippi in the early nineteen sixties, as seen through black domestic servants. (Though we know the story occurs in the early sixties, the wealthy white families in the movie cannot seem to afford a late model car, for most of the cars they drive are from the middle fifties. I can tell by the fins!)
The projected image was good. It was free of digital artifacts such as pixilation, jaggies, and breakup lags. Pixilation occurs due to computer processing errors, jaggies are jagged edges where they should be smooth, and break-up lags are localized image breaks because the processor cannot keep up. It was free of motion artifacts such as occur when the camera pans rapidly and the pixels struggle to keep up.
Well, the visuals were good but not exceptionally good. The blacks were NOT as deep as my Pioneer plasma, and thus the dynamic range, from deepest black to pure white, was somewhat compressed. Deep blacks give depth to an image, and thus the image on the screen did not have the same sense of depth as a scene in the best color photographs.
Sharpness appeared to be good though, again, not exceptional. This was not helped by the movie’s camera operators who, at times, seemed to let autofocus take over. Camera autofocus, though wonderful most of the time, suffers from the defect of focusing on objects closest to the camera. In the movie’s closeups of two people facing each other this resulted sometimes in shoulders being in focus while eyes, the windows to the soul, being slightly out of focus.
I agree with many who say that what makes contemporary film experience so compelling is not only the breathtaking visuals but also the involving experience of surround sound. And for sound to be involving it has to sound real. It cannot sound like it is being mechanically produced. There are sound systems that sound real. They use the best source, i.e. sound that has been recorded using the best equipment and the best engineers and the best actors and musicians. They use the best amplifiers and the best speakers.
Sadly, my heart sank as I sat down and looked at the speakers stuck to the side walls of the cinema. There is simply no way the size of those speakers can reproduce the full range of sounds, specially deep, low notes. You cannot argue with the laws of physics. The lowest audible octave, from 20 to 40 Hertz, has wavelengths of 56 to 28 feet! Their puny, two-foot speakers cannot reproduce 56-foot waves!
OK, OK. I know they have subwoofers hidden somewhere, probably behind the screen. And it is claimed that sounds below 80 Hz cannot be localized, i.e. one cannot tell where they are coming from. I still think that a theater that claims to offer premium sound should have full-range surround speakers, not on-wall speakers that stop at 80 Hz or so.
In fact, the surround sound did not impress me, though this movie was probably not the one to judge surround sound by. Its nature did not require a lot of surround sound effects, although it does have a wonderful musical sound track that could have taken better advantage of surround sound. Surround sound greatly enhances the fidelity of music by providing reverberation cues that cannot be accurately reproduced by the front speakers alone. The sound track includes songs by Johnny Cash, Bo Didley, Frankie Valli and Bob Dylan, among others. Dylan’s Don’t Think Twice, It’s Alright, in particular, did not have the rawness nor the emotional impact nor the musical propulsion of my vinyl original nor the CD reissue heard through my home surround system.
The overall sound was only slightly better than that offered by conventional movie houses. It was loud, but there was a hint of strain (distortion) in the loudness. It lacked definition. Dialogue was sometimes hard to understand, and it was not just because the actors spoke with a southern accent or in black slang. Moreover, the sound lacked dimensionality. It was flat. The acoustical image was neither deep nor wide. It was sterile. It lacked sweetness and warmth. It did not bloom. A flower grows and expands its petals in a beautiful way as it blooms. It does so in very slow motion, whereas bloom in sound occurs in fractions of a second, but the sudden growth and expansion is just as beautiful and it is sustained. None of this happened at Cinépolis. A pity and a missed opportunity!
The worst part was that the movie theater leaked sound from adjacent movies. In many scenes there were audible rumbles from the action movies being shown next door. Nothing ruins premium sound more than violent sounds intruding into contemplative scenes.
Oh, and those comfortable recliners? They squeak whenever you adjust the footrest, sometimes sounding as irritating as a crying child!
I give up. I am staying home when I want to experience a premium picture with a premium sound!